Welcome to the site! It was originally set up to escape the lowered and bling-bling crowd at trailvoy.com (now GMTNation.com) who used to mock us offroaders. Then it turns out about 2/3 of the lift kits built (for ALL platforms, not just the GMT360s) go on mall cruisers. Lift companies would go out of business if it weren't for the mall cruisers. But we mock them and their bling anyway.
But the universe of owners who need functional offroading modifications is STILL a large population with different missions. I carry more structural spare parts and fuel than others because I like to go off solo for a week and never see pavement. Other folks need to carry beer and firewood for a weekend, and don't need hot shower capability. All up your own experience, desires, and aspirations.